Can you do business out of love? I could almost stop writing this piece there. Can you build a brand, market effectively, implement growth strategies, and not care one bit about making money? It's almost like the drive to be successful carries it's own momentum, and we all know the emptiness of a life fueled by money, success, security... Contrary to a lot of artists/creatives I am not asking here about where to draw the line between running a business and creating art, I am asking if they can both be art. And therefore if neither of them can be about money!
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December 2022
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