Today I watched this.
There is a big debate in the music industry about how to control piracy & streaming, and how to make people pay for music. But, who is asking? The record labels, big business are concerned about how file sharing on the internet is cutting into their profits. Artists are concerned that they aren't able to make money with their music, either by file sharing or through music streaming service royalties being so minuscule as to be undetectable. But, as Amanda points out, people *want* to pay for music. I know this, as she does, from my experience in my busking days. People hear something that touches them, and come forward. They did this entirely voluntarily, based on their connection to me, and to my surprise they did come forward. Some people said I should hide the money I got from busking so people would give more, or add money into my case to start with. But I never did, and not a single person looked into my case before they put some money in! As Amanda proved with her crowdfunding campaign, people want to give something in exchange for something they receive. This is a perfect antidote to the marketing push to maximize profits, and brings the focus back to people, who are the core of this exchange. Music is relationship for me. As an artist I play to people, for people. I ask them to support me, if they want to, and if they go the extra mile to come and see me play, I go the extra mile to meet them, to find out who they are, and to make a personal connection.
Amanda's essential point is that asking how to make people pay for music is the wrong question, and it should be, how can we let them pay for music?